"
In the midst of chaos,
there is also opportunity
- Sun Tzu
Why Greater China?
Since 2012, China has been the largest importer of Food & Beverage in the World. With over 1.4 billion people fueling an insatiable demand, the Chinese market offers a massive opportunity for you and your brand or private-brand to thrive.
Largest
Importer of F&B
China has a 400 million people strong middle class; the largest in the World
Strong desire
for Quality F&B
Imported CPG is associated with quality, middle class willing to pay a premium
Untapped
Opportunities
Significant market gaps represent a lucrative opportunity for Food & Beverage
How do We help You succeed?
Connect CPG sets you up for long term success in the Greater China market. We do this through creating tailored market entry strategies, but also as functioning as your dedicated sales agent; for both already established international brands, as well as private label brands. We are your Connector for success.
For Brands
We know what it takes for your brand to successfully launch, compete, and grow in the Greater China market
For Manufacturers
We partner with global Food & Beverage manufacturers to launch their private brands in the Greater China market
For Buyers
We partner with retailers, distributors, and chains across China, and Connect them with innovative Brands and Manufacturers
About Us
We are a boutique brand- and private-brand-agency dedicated to helping international Food & Beverage brands and manufacturers thrive in the Greater China market. With tailored market entry strategies, deep market knowledge, and a strong local network, we Connect you with Greater China's growing appetite for premium imported Food & Beverage.
Managing Director
Daniel de Smeth 宋毅安
Successfully launched several beverage-brands in Greater China. Partnered with some of China's biggest Food & Beverage players, such as Wanda, Marriott, IHG, Swire, Shangri La, and Pernod Ricard. In 2019, he was one of the few foreign entrepreneurs to ever win the prestigious Forbes 30 Under 30 award in China.
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Regulatory & Supply Chain Director
Xianying Cui 崔娴英
Successfully navigating complex regulatory landscapes, Xianying is an expert in food compliance and quality assurance. With a robust background in partnering with major global brands like Starbucks, Costa, and Ikea, Xianying plays a pivotal role in ensuring product safety and regulatory adherence for our clients.
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Creative Director
Yuanzhi Jin 金元芝
As lead designer for Shanghai's Oha Eatery and visionary behind multiple innovative Food & Beverage concepts, Yuanzhi is known for his out-of-the-box approach to design. He is also the proud owner of Spud-Ranger 烤土豆, his own Shanghai F&B concept, which serves as a creative playground for his ever-evolving ideas.